Monday, March 30, 2009

Kudos to Denny's!

My usual nightly routine is having the news on in the kitchen while preparing dinner...last night I overheard Katie Couric talking about Denny's Food Chain and the national campaign they promoted during a super bowl spot this year... free breakfast today! With the constant stream on the poor economy and depressing was nice to hear and made me stop and follow the spot. They had lines out the door...and they were giving their "Grand Slam" breakfast... "the big one"...
Denny's, which is caught in the same decline as the rest of the casual dining industry, is on a mission to revive the sit-down breakfast. The Grand Slam breakfasts are its best-selling item, with about 12.5 million served each year. Of course the follow up had to have that sarcastic "American Spin"....
'Ah the free publicity this story generated for Denny's has to number in the billions. They could not have paid for this press coverage" ... yadda, yadda, yadda.
Hey, a "free meal is a free meal" and in today's economy those that endured the wait were very appreciative... let's just leave it at that... the fact that so many received a free breakfast and were grateful!
We're not a big Denny's family, probably because I don't even know where the closest one is located...but on a few occasions we've had breakfast at a Denny's when away...either way....Kudos to Denny's, it's nice to see a restaurant that is in the same economic slump do something significant, if only for a day!

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